Sanoma is media group based in Helsinki and a large media house in the Netherlands.
Sanoma wanted to innovate and experiment and has set up the Sanoma Innovation Lab. There were various start-ups that were being launched. Justus was the only growth hacker in the Lab and Leonard was looking for another growth hacker to support the start-ups with digital marketing and A/B testing.
Ewoud has worked as a growth hacker at the Sanoma Innovation Lab on several projects. Mainly focussed on the project Weekmenu, a collaboration between Unilever and Sanoma.
For the weekmenu project we had high ambitions with a small team of 7 people. Ewoud was responsible for digital marketing and data analysis. With the team, we were able to scale the user base from 0 to 100.000 users in 6 months. This success was noticed within Sanoma and Weekmenu was later (when Ewoud had left) added to Sanoma's cooking/recipe website CookLoveShare.
The results have also led to Sanoma asking Ewoud to execute A/B testing on NU.nl, their largest digital asset.