10 Klaviyo flows you should be using

From influencer marketing to chatbots to AI, the way companies communicate with their customers has changed significantly in recent years. Despite all these developments, you simply cannot overlook good email marketing. Did you know that 99% of consumers check their email daily? We know that email is important, but it is also very time-consuming to compile campaigns, target them, and schedule them... That’s exactly where automated flows come in handy. Today, we’ll look at 10 flows you can implement in Klaviyo to save time and generate additional revenue.

1. Welcome Series

One of the most basic and essential workflows your brand needs. It’s actually quite simple: you say ‘hello’ to new subscribers. Send them a series of 3-5 emails to introduce your brand and products and build a relationship with your subscribers.

2. Abandoned Cart

40% of abandoned cart emails are opened, which means you have a great opportunity to entice those potential customers to make a purchase after all. Remind them a few times that their cart is still full, or consider offering a discount to complete the purchase later. If you offer subscriptions through an app, such as ReCharge, the checkout flow is different. You need to ensure you set up an additional strategy for abandoned carts before the contact point at checkout.

3. Browse Abandonment

Similar to an abandoned cart, these are customers who have viewed a product but haven’t necessarily added anything to their cart. Capturing data for browse abandonment requires a bit of extra work on your part as a seller, but it’s not very difficult. These customers are not necessarily interested in making a purchase, so treat this as a lighter touchpoint compared to your abandoned cart flow. Use these emails to demonstrate the value and features of the products they viewed and to suggest similar or best-selling products.

4. Customer Win-Back

A crucial part of customer lifecycle marketing. The win-back flow must absolutely be configured. The trigger and filter here are: a customer has placed an order and then has not placed another order (since the start of this flow). Base the time frame on your overall customer lifecycle. That means determining whether your customers tend to come back every 30 days, every 3 months, or every 6 months, etc. The end of the general customer lifecycle is a good time to offer a discount.

5. Thanking New Customers

It’s always nice when a new customer places their first order, so make sure to let them know you appreciate it. Send a personal thank-you to customers, along with some follow-up emails in the hope that they enjoy their purchase. You can also suggest products that are similar or complementary to their purchase. You can set up a similar flow when starting a subscription.

6. Thanking Returning Customers

Make sure returning customers feel special by sending them a more personalized email expressing your appreciation for their second purchase. Whether they are subscribed to a product or have manually returned and purchased something new, they deserve a thank-you.

7. Product Review/Cross-Selling

This touchpoint is great for customers who have placed an order but have not yet left a review. You can connect your reviews app with Klaviyo as long as there is an integration (a quick Google search will usually tell you if it exists for your reviews app or not). Ask customers to review what they just purchased and show some additional products that they might like based on their purchase.

8. Back-in-Stock

If you work with items that you need to restock regularly, then this flow is a must. Allow customers to sign up for restock notifications when an item is back in stock. It also helps to build your email list. This requires a bit of coding, but Klaviyo will assist you with that.

9. Sunset Unengaged Subscribers

You pay per subscriber on your mailing list, so it’s smart to regularly clean up your email list and ensure that those receiving emails actually want to receive them. By doing this, you not only re-engage old customers/subscribers but also lower the monthly costs of using Klaviyo.

A general rule of thumb is to create a segment for customers who have been subscribed for more than 90 days and have not opened or clicked on an email in the past 90 days. But make sure they haven’t opened an email at all. They should have engaged with your messages at least once to remain classified as active users.

10. First Purchase Anniversary

Send an email 365 days after their first purchase to celebrate this memorable occasion! Okay, this moment may be more important to you than to them, but it’s a good way to reach out to your customers and re-engage them. Consider offering a discount code to celebrate.