De Uitdaging

Meesterslijpers approached Polaris Growth because they were looking for a professional way to do email marketing. “We missed a lot of opportunities there.” - According to René, one of the co-owners. A relatively large amount was spent on customer acquisition, but subsequently there was no focus on retention. “A customer you already have is worth more than a new customer.” Customer loyalty is one of the most important things for Master Sharpeners. After all, people visit the store more often and there is room for personal contact. They were looking for a way to imitate this online as much as possible.

So René started looking for a suitable partner. He caught his eye on Polaris Growth because of a feeling that the values of Meesterslijpers, in the form of a personal and customer-oriented approach, are also of paramount importance to Polaris Growth.

Since Meesterslijpers was already working with Klaviyo, it was important for Polaris Growth to reshape and improve the existing set-up and processes. To do this, a renewed account set-up was initially implemented with new subscriber, browse and cart abandonment flows. Meesterslijpers and Polaris Growth also strived to ensure an optimal sender reputation. To achieve this goal, a general account check was done with the necessary settings correctly set in Klaviyo.