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Over het merk
Cute Nutrition
Cute Nutrition is a UK brand, but we also sell via Amazon. Our turnover comes 50/50 via Amazon and our UK webshop. The story behind the brand is that we make products for women and also produced by women. Our founder worked as a personal trainer and saw 5 years ago that there was a lot in the market focused on men, but missed a specialty for women and that also suits women in terms of brand. We still develop products in this way. We investigate the market and talk to customers. When we see an opportunity, we develop various samples together with our suppliers to try to develop the ultimate product. Taste is an important element. It has to be really tasty and also low in calories and high in protein and other nutrients. We offer the opportunity to sometimes give in to a guilty pleasure and eat or drink something tasty without containing a lot of calories. For example, we have Skinny Protein Pancakes and Skinny Juice tropical fruit. We also have supplements from green tea to craving crushers. These are all terms that are common in the UK but less so in the Netherlands, partly due to culture.
De Uitdaging
Our email marketing is managed by a junior online marketer and sometimes lacks a specialist eye to properly structure. Cute Nutrition is part of a hub of brands, where specialists who can work for different brands work. Cute Nutrition isn't the biggest brand in our organization, so attention doesn't always go there either. Since our email marketing accounts for 10-15% of sales, I saw an opportunity to work with Polaris and take a critical look at our email flows.
We first set up a kind of test case and then I asked Polaris very specifically to address the email campaigns and flows. They then took a deeper look at all the e-mails and optimized various flows. So they edited and added emails and changed content that focused on the first piece, so make sure someone who had never bought before made the first purchase. This includes testing around a signup form, where people can sign up for a newsletter. This ensures that more people subscribe to that first flow and then make their first purchase.
Resultaten volgens onze klant
Since we are dealing with seasonal trends and people are a bit less busy exercising in the winter/looking good compared to the spring, I am very curious if the work will pay off in January and February, I can't say much about that at the moment, but I expect it. The figures are currently too brief to determine what the result is. What I can say is that I always really enjoy working with Omar and Ewoud anyway. It is also good to have an external person look at what you do from a specialist role and that other critical questions are asked. For me, the value of Polaris lies mainly in their expertise in their field. Omar also delves into a certain subject over and over again and makes sure he knows a lot about it. This, combined with data analysis and the desire to understand the customer properly, is an enormous added value.
CONTACT
Contact Polaris Growth
Call us: 020 244 31 81
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