Klaviyo names Omar Lovert as first-ever "Klaviyo Legend"



Klaviyo recognizes Polaris Growth Founder, Omar Lovert, as the First-Ever Klaviyo Legend for Leadership, Expertise and teaching others.
Amsterdam, June 25, 2025 - Polaris Growth is proud to share that our founder and CEO, Omar Lovert, has been named the first-ever Klaviyo Legend, a new recognition created by Klaviyo to spotlight individuals who elevate the ecommerce ecosystem through email marketing excellence, community-building, and customer value strategies.
The award was presented live on stage by Klaviyo's co-founder and CEO Andrew Bialecki at Klaviyo London in front of more than 1,000 marketers, founders, and ecommerce operators. Lovert received a custom Klaviyo Letterman jacket and the Klaviyo Legend title in acknowledgment of his work advancing the Klaviyo ecosystem across the world.
“These are folks that contribute by their expertise, by being market leaders, by setting the way we all can follow and learn from,” said Bialecki. “Omar has set the standard.”
🎥 Watch the moment it happened:
See Omar receive the Klaviyo Legend award live on LinkedIn (with comments)
What Makes a Klaviyo Legend?
The Klaviyo Legend award is a newly created title that recognizes more than technical skill, it honors relational impact. As marketing expert Rory Sutherland reminded attendees during the same event, sustainable growth comes from relational exchanges, not just transactional ones. That’s exactly what Omar has built over the years
Highlights of Omar's Contribution to the Klaviyo Community
- Organized official Klaviyo Meetups in Amsterdam, creating space for knowledge sharing and local connection.
- Launched the KlaviyoGeeks podcast, a grassroots show where experts dissect strategy, success, and mistakes in real time.
- Helps brands master CVO (Customer Value Optimization) with advanced lifecycle marketing strategies that drive long-term revenue
- Appears frequently on webinars or events advocating for Klaviyo and regularly posts on the Klaviyo blog Klaviyo-blog.
Lovert’s belief in “education over ego” has helped hundreds of ecommerce operators adopt smarter strategies in Klaviyo, and has helped position Polaris Growth as a go-to partner for lifecycle marketing in Europe and beyond.
Why This Matters for Polaris Growth
At Polaris Growth, we help brands build customer value strategies that lead to long-term, profitable growth. This recognition isn’t just personal, it reflects the collective effort and philosophy of our entire team. It’s proof that consistent, community-first work drives not just results, but recognition at the highest level.
If you're looking for an agency that understands both the power of email marketing and the people behind the metrics, we're here to help. Meet our team or explore how we've helped brands like Moooi automate and scale their ecommerce flows.
About Polaris Growth
Polaris Growth is a Klaviyo Elite Partner agency based in the Netherlands, operating worldwide and specializing in lifecycle (email) marketing, conversion optimization /experimentation, and customer value strategies for D2C brands. With a proven roadmap-driven approach, Polaris helps ecommerce companies turn subscribers into loyal customers.
Media Contact
Email: omar@polarisgrowth.com
Phone: +31 (0)20 244 31 81
Website: www.polarisgrowth.com