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E-commerce resource
Warmup and Deliverability Guide for ESP Migrations
Deliverability can make or break an ESP migration. This step-by-step warmup guide shows you how to protect sender reputation, plan parallel sending and minimise dips in revenue while you to migrate platforms. Use this guide to keep IT, marketing and leadership aligned throughout the migration.
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Warmup and Deliverability Guide for ESP Migrations
In de handleiding vind je:
Inside, you’ll get:
- Pre-migration deliverability checks (audit your reputation and readiness,confirm authentication, export suppressions/opt-ins, and clean the list before you start).
- Setup + infrastructure essentials including branded sending domain and tracking setup, plus guidance on Gmail/Yahoo requirements and IP strategy.
- A clear 30-day warmup timeline showing who to email first and how to gradually expand volume - while continuing to send to the rest of the list from the old platform to prevent revenue dips.
- Monitoring benchmarks + red flags so you know when to pause and troubleshoot - plus a shortlist of key tools/resources like Postmaster Tools and SNDS.
Polaris Growth is a CLV e-commerce agency. We support ambitious online stores with: Klaviyo CRM, conversion optimization, data & analytics and ecommerce strategy.
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