Yotpo Email and SMS Shutdown, Migrate to Klaviyo, Free Support

TL;DR

• Yotpo announced on August 5, 2025 that it will retire its native Email and SMS products in December 2025.  Yotpo
• Annual customers are offered a migration path to Attentive, which supports email and SMS, and will honor Yotpo contract pricing for at least one year if the migration completes in 2025. Growing and self-service brands can migrate to Omnisend, which also supports email and SMS. Yotpo Attentive Omnisend
• Klaviyo offers a 12-month price match for brands switching from Yotpo, plus step-by-step migration resources. Klaviyo Help Center
• Polaris provides free migration support, testing, and a hands-on workshop ahead of Q4.

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Introduction

On August 5, 2025, Yotpo, the well-known eCommerce retention platform, announced that it will sunset its native Email and SMS products in December 2025. The company has named Attentive as its preferred migration partner for annual customers (covering both email and SMS) and also partnered with Omnisend for growing or self-service brands.

For brands that recently switched or invested in Yotpo's email and SMS platform, this creates significant challenges, especially with Black Friday/Cyber Monday (BFCM) and Q4 approaching.

This article explains Yotpo’s announcement, the implications for your business, and why Klaviyo is a strong alternative. We also provide step-by-step migration guidance and outline how Polaris Growth can help:

• Free full-service migration to Klaviyo
• Price-matching from Klaviyo
• In-person migration workshop in Amsterdam on Sept 10 (Reserve your spot)

What Did Yotpo Announce?

• Yotpo will sunset native Email and SMS in December 2025.
• Attentive is the preferred partner for annual customers. It offers email and SMS, white-glove migration, and will honor current Yotpo pricing for at least one year if migration happens before the end of 2025.
• Omnisend is the partner for growing or self-service brands and also supports both email and SMS.
• Both Attentive and Omnisend support email and SMS.
• Yotpo has published a step-by-step offboarding guide for SMS and Email users that covers data export, deactivation, and handover.
• If you migrate before the end of 2025, Attentive said it will honor your existing Yotpo contract pricing for at least the first year, per Yotpo

Yotpo’s Prior Assessment of Omnisend and Attentive

On July 2, 2025, and updated on July 28, 2025, Yotpo published “Top 10 Klaviyo Competitors to Consider”. In it both Omnisend and Attentive were listed, and Yotpo noted limitations and trade offs for each platform.

The current recommendation to migrate to these same providers represents a change in position from their earlier analysis. This is a matter of public record and underscores the importance for brands to evaluate platform capabilities directly.

What This Means for Your Brand

If you have built your retention strategy on Yotpo’s email and SMS tools, the pivot introduces real risk:

• Disrupted Flows: Automations like abandoned cart, welcome series, and winback will need to be rebuilt.
• Fragmentation Risk: Adopting multiple vendors can add complexity to workflows and reporting.
• No Unified Data View: Without a single customer profile, segmentation and analytics can be disjointed.
• Time Pressure: While the sunset date is late 2025, brands aiming for stability before BFCM may need to act sooner.

Why Klaviyo Is the Better Long-Term Solution

Omnisend and Attentive both support email and SMS, but Klaviyo goes further, acting as a B2C CRM rather than just a marketing tool. According to Klaviyo’s platform overview, capabilities include:

• Email and SMS in one platform
• Reviews (UGC collection and publishing)
• Customer service tools
• AI-driven segmentation and personalization
• WhatsApp and RCS messaging
• Advanced marketing analytics, including RFM modeling
• Mobile app push notifications
• Customer Hub for a unified profile
• Frequent new feature releases

+ This breadth means moving to Omnisend or Attentive may require additional tools for some capabilities, which can split workflows across multiple systems. For teams prioritizing centralized data, unified workflows, and consolidated reporting, Klaviyo’s breadth, plus its price-match guarantee, makes it a compelling alternative.

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Comparison Table (HTML)

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How to Migrate from Yotpo to Klaviyo

Email Migration Steps

1. Set up SMS in Klaviyo if migrating SMS
   In your Klaviyo account, go to Settings → SMS and follow the setup process to assign sending numbers for each country where you have subscribers. This is required for proper consent tracking.
   
2. Recreate forms, templates, and flows before migration
   Build your signup forms, email templates, and automated flows such as welcome series and abandoned cart in Klaviyo before importing contacts. This ensures continuity and avoids communication gaps.
   
3. Export subscribers and engagement data from Yotpo
   In Yotpo, export your complete customer list along with opt-in and opt-out statuses, timestamps, and suppression data. If available, also export engagement history such as opens and clicks.
   
4. Import contacts into Klaviyo and map fields correctly
   Upload your lists into Klaviyo, ensuring suppression and consent fields are mapped accurately. Include past engagement data to help with domain warming and better targeting.
5. Domain configuration
   Set up SPF, DKIM, DMARC, and warm your sending domain before scaling sends.
   
6. Test thoroughly before switching completely
   Validate that all forms, flows, templates, and lists work as expected in Klaviyo. Once confirmed, remove the Yotpo Email/SMS integration from your ecommerce platform to prevent conflicts.‍

Source: Klaviyo Help Center

SMS-Specific Migration Steps

1. Set up SMS in Klaviyo
   In your Klaviyo account, navigate to Settings → SMS and complete the setup to assign sending numbers for each country where you have subscribers. This step ensures proper consent handling and message routing.
   
2. Export SMS subscribers from Yotpo
   In Yotpo, export your SMS contact list, making sure to include opt-in and opt-out statuses, timestamps, country codes, and any suppression or compliance fields. This data will be necessary for legal compliance and accurate segmentation.
   
3. Port phone numbers if necessary
   If you want to continue using your existing dedicated number or short code, follow Klaviyo’s porting process. This may require coordination with your previous SMS provider and can take several days to complete.
   
4. Import SMS contacts into Klaviyo
   Upload the exported SMS list to Klaviyo, mapping all relevant fields including consent and country codes. This ensures your subscribers are properly segmented and ready for compliant sending.
   
5. Rebuild SMS flows in Klaviyo
   Create SMS automations such as welcome messages, abandoned cart reminders, and post-purchase follow-ups. Pair SMS with email where appropriate to create a cohesive cross-channel experience.
   
6. Test and finalize the migration
   Before fully switching, test all SMS flows, consent forms, and list segments. Once confirmed, remove the Yotpo SMS integration from your ecommerce platform to prevent conflicts.‍

Source: Klaviyo Help Center‍

+ Omar's pro tip: If you have unengaged contacts, reactivate them with a highly engaging email or SMS in your old platform (Yotpo) before migrating to Klaviyo

+ Timeline note: Attentive estimates 1–2 weeks for SMS migrations and 8–10 weeks for email migrations. Actual timing depends on your setup.

Omar’s Take

The following is an opinion to help leaders think through tradeoffs.

“Yotpo once pitched itself as the all-in-one solution. Now they are recommending tools they themselves recently described as having limitations. This change will require brands to evaluate whether splitting channels across multiple providers is in their best interest.

From our perspective, Klaviyo provides a unified, scalable stack for retention and customer engagement, which can be critical going into high-volume periods like Q4.”

- Omar Lovert, Founder @ Polaris Growth & Official Klaviyo Legend.

How Polaris Growth Can Help You Make the Switch Smoothly

Yotpo’s decision to sunset Email and SMS means you may have weeks, not months, to make critical migration decisions before Q4 and BFCM. At Polaris Growth, we have already helped brands in the same position move quickly, without losing revenue or customer engagement. To make your next move faster and less risky, we are offering three clear support options.

We currently offer:

✅ Free Klaviyo migration
✅ Klaviyo price match
✅ In-person workshop: Amsterdam, Sept 10 (Reserve your spot)

1. Free Full-Service Migration to Klaviyo

Our team will handle the entire migration for you, from start to finish. This includes:

• Strategic migration planning based on your current Yotpo setup and business goals.
• Exporting and importing all contact lists, segments, and consent data with full compliance.
• Rebuilding all core flows and campaigns in Klaviyo, including Welcome Series, Abandoned Cart, Post-Purchase, Winback, and any custom automations.
• Recreating signup forms, popups, and landing pages so your lead generation continues without interruption.
• Conducting quality assurance testing across flows, templates, and integrations before launch.
• Coordinating the switchover to prevent downtime or sending errors.

This offer is ideal if your team wants a zero-hassle migration that is ready to start generating results from day one.
Contact us to migrate without downtime, revenue loss, or unnecessary complexity.

2. Klaviyo Price-Matching Guarantee

To make the decision even easier, Klaviyo will match your current Yotpo plan price for at least 12 months. That means:

• No unexpected cost increase during the migration period.
• Time to experience Klaviyo’s advanced features without worrying about budget impact.
• Predictable costs while you focus on performance and growth.

We will work directly with Klaviyo’s team to secure your price match as part of your migration plan.

3. In-Person Migration Workshop in Amsterdam, September 10

For brands that prefer to keep migrations in-house but want expert guidance, we are hosting a hands-on workshop in Amsterdam:

• Learn the entire Yotpo-to-Klaviyo migration process with live demonstrations.
• Get checklists and templates for every step, including domain warming, consent management, and automation rebuilds.
• Bring your questions and leave with a tailored migration plan.
• Network with other eCommerce leaders facing the same challenges.

You will leave the workshop with everything needed to complete a smooth migration in time for Q4.

Reserve your spot here, spaces are limited to ensure every attendee gets 1:1 time with our team.

FAQs

When will Yotpo end Email and SMS support?
December 2025.

Do Attentive and Omnisend offer both email and SMS?
Yes, both platforms support both channels.

Why choose Klaviyo instead?
Klaviyo consolidates more functions into one platform, simplifying workflows and data management.

Does Klaviyo offer a price match?
Yes, for brands migrating from Yotpo, Omnisend, or Attentive.

How long does a migration take?
Usually 2–4 weeks depending on complexity.

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