De Uitdaging

Kuyichi is on the rise: “Every year, the team grows again and so we can make even more impact in the world of fashion!” , says Thomas Middag (online marketer Kuyichi). “Of course, this is already a very good result, but it can always be better. That's why, together with the marketing team, I'm working hard on Kuyichi's online visibility.” In addition to the other online marketing expressions, Thomas and his colleagues saw a lot of potential in email marketing and, with that approach, started creating e-mail flows some time ago.

They soon found out that they did not have the right, specific knowledge to use the full potential. The lack of time to gain this knowledge made them decide to look for a suitable party to work with for a long time. This is how Polaris Growth came into the picture through a personal connection with Omar, the founder. “The click was immediate and because of the quick results and great cooperation, it quickly became clear that we had found our desired partner in Polaris Growth.”

“After an extensive audit, Polaris developed a growth strategy that we started working on so that we could and can continue to make an impact in both the short and long term. Polaris Growth has built new flows and redesigned and further optimized existing flows. This has created a better experience for both Kuyichi and our customers and improved the result. The key here was not to use discounts, so the focus was entirely on customer value.”