De Uitdaging

Reinier van Rumpt, co-owner of Bedankjes.nl, says that the checkout could use an update. The conversion rate, i.e. the number of website visitors who actually made a purchase, could increase. But how? Switching to a different platform for the website was also a wish, but which platform works best?

In addition, Bedankjes.nl has a very broad target group where one customer wants more contact moments than the other. How do you create the optimal customer journey for different types of customers? With these questions, Bedankjes.nl came to Polaris Growth.

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Polaris Growth optimized the Bedankjes.nl website by recognizing and implementing quick solutions. Checkout adjustments increased the conversion rate for Bedankjes.nl, but Polaris Growth's work didn't stop there. In a later phase of the partnership, Polaris Growth also helped move to Shopify.

Reinier explains that the ultimate customer experience was also created by separating different email flows for different product categories. “Polaris has set up various series of emails and made a good distinction between the different types of customers through segmentation.”