Klup is a social network to reconnect the the silver generation (50+) to find companionship within an active community.
The Klup founding team have found amazing product-market fit: people using the platform loved it. However, the download rate and registration rates were not in line with their ambition to reconnect the silver generation and fight loneliness.
As of August 2017 (to present), Ewoud has been a growth advisor to Klup advising the co-founders about growth strategy for the platform. Klup was looking to increase the number of downloads and registration rate so the platform would reach critical mass.
We have helped Klup with focus on the drivers for growth, so the Klup team could execute on the ideas that mattered most. Based on that the Klup team was able to show amazing growth results in downloads, accounts and monthly active users.