CoverYou Verzekeringen is an online insurance company for smartphones, tablets and laptops.
Coveryou is a label of insurance group QSX Group. QSX has extensive experience and knowledge in the insurance realm, but no experience with digital. The online insurance market is highly competitive. QSX group wanted to enter the digital landscape, but didn't know exactly how.
Ewoud has been a strategic partner to Coveryou and as Head of Growth advised a website re-design to have a better fit with buyer persona's for smartphone insurances. The website on-site SEO and category-structure was changed radically to target the short and long tail for SEO purposes. We then performed a successful PR campaign that was the driver for SEO traffic for the year to come.
Coveryou has been successfully sold to a German insurance company in 2017.
Numbers of sessions +467%
Numbers of users + 488%
Google organic traffic + 307%
Managed to get to top 3 positions for all 3 high competition keywords in Google
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